Difference Between Videos For Marketing And Communication

By: | Updated: May-20, 2023
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Are you struggling to effectively communicate your brand’s message to your target audience? Are traditional marketing methods not yielding the desired results? It’s time to consider using animated videos as a marketing and communication tool. The rise of digital marketing has led to a shift in the way businesses promote their products and services. Animated videos have emerged as a popular and effective way to engage with customers and convey complex information in a simplified manner.

Animated videos offer a range of benefits for businesses looking to improve their marketing and communication strategies. From increased engagement to improved brand awareness, the advantages are clear. In this article, we’ll take a look at animated video production by Explain Ninja about the various benefits of using this company’s animated videos for marketing and communication.

Difference Between Videos For Marketing And Communication

The Explain Ninja process: from concept to final product

Have you ever wondered how an idea becomes a finished product? The process can seem daunting, but with the right approach, it can be streamlined and efficient. The Explain Ninja process is one such approach that aims to simplify the journey from concept to final product. Here’s a breakdown of the steps involved in the Explain Ninja process:

  1. Step 1: Concept Development. The first step in the Explain Ninja process is concept development. This involves brainstorming ideas and mapping out potential solutions to the problem at hand. During this stage, it’s important to consider the target audience, messaging, and the overall goal of the project.
  2. Step 2: Scriptwriting. Scriptwriting is the next step in the Explain Ninja process. This involves crafting a script that outlines the messaging and visuals that will be used in the final product. The script should be clear, concise, and engaging, with a focus on delivering the key message to the target audience.
  3. Step 3: Storyboarding. Storyboarding is the process of creating a visual representation of the script. This involves sketching out the key scenes and visuals that will be used in the final product. Storyboarding is an important step as it allows the team to visualize the final product and make any necessary changes before moving on to the next step.
  4. Step 4: Voiceover and Music. The next step in the Explain Ninja process is recording the voiceover and selecting the music that will be used in the final product. The voiceover should be clear and engaging, with a focus on delivering the key message to the target audience. The music should complement the visuals and help to create an emotional connection with the audience.

Examples of successful animated videos produced by Explain Ninja

Animated videos have become an increasingly popular medium for businesses to communicate their message to their audience. One company that has been particularly successful in producing high-quality animated videos is Explain Ninja. In this article, we will take a look at some examples of their successful animated videos.

  • Dropbox. Explain Ninja produced an animated video for Dropbox, a cloud storage company, to explain their new product, Dropbox Paper. The video is engaging and informative, using simple language and visuals to explain the features of the product. The animation style is clean and modern, with a color scheme that matches Dropbox’s branding.
  • Uber. Uber, the ride-hailing company, turned to Explain Ninja to create an animated video explaining their new feature, UberPOOL. The video uses a fun and playful animation style, with characters representing different riders and their destinations. The video effectively communicates the benefits of using UberPOOL, such as saving money and reducing traffic congestion.
  • HubSpot. HubSpot, a marketing and sales software company, worked with Explain Ninja to create an animated video explaining their inbound marketing methodology. The video uses a combination of animation and live-action footage to explain the concept of inbound marketing in a clear and concise way. The animation style is simple and colorful, making the video easy to follow and engaging.

These are just a few examples of successful animated videos created by Explain Ninja. As a commercial video production company, their ability to effectively convey complex ideas in a simple and engaging way has made them a popular choice for companies looking to create high-quality animated videos. If you want to create an animated video for your business, consider partnering with Explain Ninja.

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