Difference Between Behavioral and Psychographic Segmentation

By: | Updated: Aug-13, 2022
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In the world of online marketing, there are two types of online segmentation methods. One is behavioral segmentation, and the other is psychographic segmentation. Behavioral segmentation is a set of techniques used to divide the users into groups according to their actions on the website. On the other hand, psychographic segmentation is based on analyzing a person’s personality and social attributes in order to create different segments.

Summary Table

Behavioral Psychographic
Behavioral segmentation is based on analyzing the actions taken by a user while visiting a website Psychographic segmentation is based on analyzing users’ personality and social attributes to create different segments
The main purpose of behavioral segmentation is to improve website usability and conversion rate by providing relevant content and advertising messages to target customers With psychographic segmentation, one can focus on targeting users with similar needs or interests
It doesn’t give a clear idea about the user’s goals Doesn’t provide enough information about the user

Difference Between Behavioral and Psychographic Segmentation

In this article, we will discuss how behavioral and psychographic segments work and how they differ from each other in an effort to better understand how each one operates.

What Is Behavioral Segmentation?

Behavioral segmentation involves dividing the customers into groups based on their behavior on a website or application. It consists of using user data such as IP address or cookies in order to identify users who have performed certain actions on the website. It is used to segment users based on what they have done, not who they are.

What Is Psychographic Segmentation?

Psychographic segmentation is a type of online marketing that involves analyzing a person’s personality and social attributes in order to create different segments. It is also known as psychographic targeting. This method is used to focus on the target market by matching their interests, values, or behaviors. It can be applied in any industry that requires different types of products or services such as advertising, product management, marketing, etc.

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The Similarities Between Behavioral and Psychographic Segmentation

The main purpose of both behavioral and psychographic segmentation is to analyze the customer base and group them into groups according to their behavior patterns. The main goal of both behavioral and psychographic segmentation is to determine the needs and wants of potential customers and then present them with appropriate products or services according to their specific needs.

Behavioral VS Psychographic Segmentation

Now, let’s see the differences between behavioral and psychographic segmentation.

The method

Behavioral segmentation is based on analyzing the actions taken by a user while visiting a website. This can be done by looking at the purchase history, time spent on the website, or actions that are being performed such as watching a video or sharing content.

Psychographic segmentation is based on analyzing users’ personality and social attributes to create different segments. For example, an online company can create segments for individuals who are young and educated in order to send relevant advertising messages to these groups.

The benefit

The main purpose of behavioral segmentation is to improve website usability and conversion rate by providing relevant content and advertising messages to target customers. On the other hand, with psychographic segmentation, one can focus on targeting users with similar needs or interests. It helps marketers to reach more customers who are more likely to make purchases from their site.

The limitation

One of the limitations of behavioral segmentation is that it doesn’t give a clear idea about the user’s goals. This is because each user may have different goals, so they will have different behaviors and needs. On the other hand, psychographic segmentation has limitations because it doesn’t provide enough information about the user. This is because different individuals have different needs and goals, so it is hard to identify their characteristics.

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