Website search engine optimization is not limited to adding unique articles with keywords and metadata. This is complex work, which includes many processes and types of promotion of sites in search engines. Today, there are two main types of search engine optimization: SEO vs. SEM. Many users are not even aware of the difference between SEM and SEO and the peculiarities of these types of search engine optimization. This article will describe the differences between Search Engine Optimization and Search Engine Marketing in detail.
What You Should Know About SEO and SEM
The difference between these two types of search engine optimization is small. Traditional SEO is a set of measures to optimize the site for search engines. The goal of SEO is to increase the relevance of pages and positions in organic search results. Getting the site in the top 10 for the target requests greatly increases the number of orders and, with it, the profits of the company. In addition, if the site takes the first position in the organic search results, you get the bulk of the targeted visitors to the search query.
The main task of traditional SEO is to increase a site’s search engine ranking for free. Specialists use these key phrases in unique content, metadata, semantic core, guest posting, and more.
In turn, SEM is a set of measures aimed at increasing the site’s position in search engines through paid advertising. For example, advertisers bid on keywords that users may enter when searching for specific products or services in the Google search engine. This gives the advertiser the ability to show their ads and organic results for those search queries.
There is a specific SEO and SEM difference. By using SEM, a company pays Google for traffic and clicks. On the other hand, search Engine Optimization gets high positions in the search engine for free with the most relevant content for the keyword search query.
SEO/SEM To Promote The Site in Search Engines
SEO increases the chances that a potential customer will see your site in a search engine when searching for a query of interest. In contrast, SEM works with knowingly generated queries. In this case, the website will collect customers ready to buy.
SEO/SEM campaigns have their characteristics. The quality SEO process is important for any field of activity. But it should be considered that it may take quite a long time before the first profit. However, the first positions in search engine rankings give long-lasting results for little money. On the other hand, SEM gives the primary sales results from the first day of advertising.
It is important to consider that not all products can be advertised, and if you disable advertising or do not extend it, website traffic will drop dramatically. Therefore, for the most effective development of your business in an online marketing strategy, it is essential to apply SEM and SEO in combination.
The ideal scheme for website promotion includes SEO and SEM at different stages. For example, you can follow the sequence:
- Website creation and layout (skip this step if you already have a website).
- Internal SEO (unique content, metadata, page structure, compliance with the semantic core, no global errors and domain blocking in search engines).
- Performing external SEO (guest posting, creating natural backlinks with PR, etc.).
- Execution of SEM (creation of contextual advertising and targeted advertising publications).
With such a set of measures, you can promote the site in the long or short term. The first users will already get to the site’s pages from the first minutes of the contextual advertising. Thereafter, however, SEO will take several weeks or months. During this time, the site will be indexed in search engines.
The right combination of SEO and SEM will improve results without spending too much.
Summing up, we can say that competition among business sites is getting tougher and more challenging. It makes search engine optimization more difficult. It is not enough to upload unique articles with relevant keyword phrases to a new site. Furthermore, it is a long and complex job, which includes working with links, metadata, site load speed, HTML markup, and much more. You can learn more about this in an article on the site motocms.com.
That’s why entrepreneurs have a choice in favor of SEM. This is paid search engine advertising promotion. You have seen contact and targeting ads at the top of Google or another search engine. This is search engine marketing. Combine different search engine promotion methods to get the best results without overpaying your marketing budget.